PETER SCHWARTZ

 

 

A member of the The Long Now Foundation board of directors.

Peter Schwartz is cofounder and chairman of Global Business Network, a unique membership organization and worldwide network of strategists, business executives, scientists, and artists based in Emeryville, California. Established in 01988, GBN specializes in corporate scenario planning and research on the future of the business environment. From 01982 to 01986, Peter headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, Peter directed the Strategic Environment Center at SRI International. The Center researched the business milieu, lifestyles, and consumer values, and conducted scenario planning for corporate and government clients.

Schwartz is the co-author of both the 01999 books The Long Boom, and When Good Companies Do Bad Things : Responsibility and Risk in an Age of Globalization, and is the author of the 01991 book, The Art of the Long View: Planning for the Future in an Uncertain World. This seminal publication on scenario planning has been translated into Dutch, Portuguese, and Chinese. Peter also co-authored "Seven Tomorrows: Toward a Voluntary History" with James Ogilvy and Paul Hawken in 01982, and "The Emergent Paradigm: Changing Patterns of Thought and Belie" with James Ogilvy in 01979. He has published and lectured widely and served as a script consultant on the films War Games and Sneakers. He received a BS in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute.